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Bergstrom Imports on Victory Lane
Wisconsin's #1 Automotive Retailer
Shop All of Our Brands
Welcome to your new and used car dealership, serving Appleton, WI. At Bergstrom Imports on Victory Lane, we pride ourselves on making your car buying process as simple and enjoyable as possible. We have a dedicated team here to answer any questions you may have about the purchase or lease of an Audi, Hyundai, Mazda, Mitsubishi, Nissan or Volkswagen. We welcome our Appleton guests and drivers in surrounding communities interested in coming to our showroom. You can visit our location at 3023 Victory Lane, right here in Appleton, Wisconsin. Find specific directions when you visit our website at our hours and map page.
SHop New Cars
Whether you're looking to buy or lease a new vehicle, Bergstrom Imports on Victory Lane has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 7 brands to choose from in Appleton. Be sure to explore our competitive lease offers on new cars available now at a Bergstrom dealership near you. If you don't see what you need on our website, we will help you find it.
Shop Used Cars
Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or Bergstrom Automotive's 123-point Pre-Owned Vehicle Promise Certification, your vehicle is guaranteed to be up to the highest standard.
Service & Parts
We take care of all makes and models in our state-of-the-art facilities. Our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.
At Bergstrom Imports on Victory Lane, We Strive To Be the Recognized Leader of Guest Service Through the Commitment to Treat Everyone Like Family.
Visit Bergstrom Imports on Victory Lane for the latest cars, SUVs and vans available. Feel free to browse our collection of new models online. As your Appleton Volkswagen, Nissan, Mitsubishi and Mazda dealer, we will find the right new vehicle for you! We are your new Audi and Hyundai dealer. We have an excellent collection of Certified Pre-Owned and used cars, trucks and SUVs. That allows us to serve those in the market for a used car dealer in Appleton. If you can't find what you're looking for, contact Bergstrom Imports on Victory Lane today and we will find the vehicle of your dreams.
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